Is Australia talking itself down when it comes to ad spend?

Australia stands out globally for weak ad spend, according to media agency comparison numbers by SMI (Standard Media Index).

In SMI’s global media agency reporting, Australia was the only one to report lower ad spend compared to the UK, US and New Zealand.

"Concerns about the US-China trade relationship (and how that may affect Chinese trade with Australia), a more uncertain US foreign policy stance and Brexit are just some of the issues cited as reasons to take a more cautious approach to business and therefore the amount being spent on advertising," says Jane Ractliffe, the managing director Australia/NZ at SMI.

Read more: https://www.adnews.com.au/news/chart-is-australia-talking-itself-down-when-it-comes-to-ad-spend