'People aren't stupid': bushfire crisis scorches Australia's image

Another photo of two German tourists wearing surgical masks against a backdrop of the Sydney Opera House and Harbour Bridge published in the Financial Times last month under the headline "Wildfire smoke endangers lives and Sydney outdoor lifestyle" is likewise the sort of coverage money would not want to buy.

Apocalyptic images of tourists sheltering in water as flames threatened the Victorian seaside town of Mallacoota or stranded on beaches on the NSW South Coast have also featured across television screens, newspapers and news websites around the world.

Read more: https://www.smh.com.au/national/people-aren-t-stupid-bushfire-crisis-scorches-australia-s-image-20200103-p53oke.html